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Streetwear and Music: How Hip-Hop Artists Shape Fashion Trends

by collarAccount 15 Jan 2023

The History of Streetwear-Hip-Hop Collaboration

 

Streetwear was popularized in the 80s by hip-hop artists who began wearing sportswear brands like Adidas and Nike. This association between hip-hop music and sportswear brands gave birth to a new genre of fashion known as "streetwear".

 

 

How Hip-Hop Artists Shape Fashion Trends

 

Today, hip-hop artists continue to shape fashion trends by collaborating with streetwear brands to create limited collections. Collaborations between streetwear brands and hip-hop artists such as Kanye West and A$AP Rocky with Adidas and Travis Scott with Nike have led to highly-anticipated product launches and record sales. Fans of these artists strive to copy their style, contributing to the spread of these trends across fashion culture.

 

 

Hip-Hop Artists as Trendsetters

 

Hip-hop artists also have their own influence as trendsetters, popularizing clothing and accessory styles like gold chains, flat-brimmed hats, and oversized sunglasses. At Streetwear Society, we follow these trends inspired by hip-hop artists and offer the latest trends to our customers.

In conclusion, hip-hop music played a key role in the evolution of streetwear fashion by popularizing sportswear brands among a niche audience, and continues to shape trends by collaborating with streetwear brands and popularizing certain clothing styles. Hip-hop artists have established a strong link between music and fashion and continue to be key influencers in the fashion industry. At Streetwear Society, we offer the latest trends inspired by hip-hop artists.

 

 

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